Coaching on the Today Show

We want to alert you to a potential opportunity for you to get media coverage in your local area. The ICF Communications Department has been working with the Today Show, a large national morning show on the NBC television network in the United States. They have developed a segment on great gifts to give for the holidays and have agreed to highlight coaching.

We just received word today that the segment is currently scheduled to air on Wednesday, December 13 at 9:30 a.m. (United States Eastern Standard Time). Please note that the segment may be moved or cancelled depending on the news of the day.

With the holiday season approaching in many areas of the world, and the awareness of coaching growing steadily, it is logical that people would be very interested in purchasing the gift of coaching for friends and loved ones. If you'd like to promote this gift, we've developed a sample media release to be distributed to your local media, and a sample gift certificate. You can download both of these items to assist you with promotion in your local area.

Please feel free to modify the tools to make them most useful for your company and specific area of the world.

We sincerely hope that you find these tools useful. Please let us know if you have any questions.

Best regards,
Kim Livesay and Ann Belcher
ICF Communications Department
press@coachfederation.org