Two interesting events despite the hype

I thought that the days of advertising that “you could make six figures coaching from home almost immediately” were over, but I guess that I am wrong. I continue to see various programs suggesting more than they can possible deliver. I realize that part of this is necessary for the “selling process” but there has to be an ethical line that we don’t cross. There are two up-coming events where one walks the line successfully while the other does not.

Here is the trick that I know from trying to write copy . . . you have to appeal to “something” in order to increase the likely hood of getting someone to respond and then to buy. What is that “something”?

People respond for one of three reasons . . .

1. they are in pain and need a quick solution
2. they see the opportunity of making money (saving money doesn't work half as well) - the issue of time falls into points one and two
3. they are passionate about the particular product or service being offered

They buy for one of three reasons . . .

1. it is a limited offer (only so many or for so long a time)
2. it is something no one else has (or only a few) or know about
3. it is something they want now (passion or pain)

I think that the announcement of the next ACCPOW's Tele-Summit on Masterful Coaching does a nice job of balancing these trade-offs while remaining in integrity. It starts a little questionably with: “Attention Coaches Who Want to Quickly Double or Triple Your Fees, Get A Flood of Client Referrals, and Become The Leading Coach In Your Field...” However, the following statistics and claims are realistic. They also point out:

Out of hundreds of coaches I have consulted, interviewed and collaborated with, I have NOT met a single coach who achieved a high level of success without specializing.

In fact, research shows that coaches who do not specialize earn 2-5 times less than those who do.

For example, a life coach who works with many different types of clients helping them reach all kinds of different goals might earn between $55-$125 an hour.

At the same time, a coach who specializes in a certain area of life or business typically earns almost twice as much - $100-$250 an hour... and sometimes, depending on their level of expertise and target audience, even more!

I encourage you to checkout this program and the names involved. This looks like good value for the money.

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What: Coaching Mastery Telesummit

When: May 22-25, 2006

Where: Over a telephone bridgeline

Hosted by: Josephine Romano, Green Mountain Life Coach Sponsored by: ACCPOW

Topics: Top 9 coaching niches

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iPEC Coaching on the other hand, does not make the same grade. The Core Energy Seminar that they are offering appears to be one of good value but I have serious problems with the following part of their advertising: “You may even discover a brand new career in life, small business or executive coaching where you can earn $100,000, $250,000 or more doing something you’re passionate about and invigorates you instead of draining you.” This is far from an oversight as they later offer: Special Report: How to Make $250k as a Professional Coach. (Value $39) along wit the promise: "This event will reveal the secrets that will make this happen for you and offer you ways to begin to reveal these secrets to others."

Becoming a masterful coach, heck becoming a decent coach, demands effort, self awareness, life long learning and practice.

Tell me what you think. Post a comment.